Typography can make or break a poster. No matter how perfect the imagery, if the type isn't conveyed in the right way, the design has failed – which is why choice of typography in poster design is so important.
Whether you're designing gig or movie poster, a product advert or digital campaign, these examples of typography posters are sure to inspire you.
01. Solo: A Star Wars Story
Before they caused controversy, these posters for the forthcoming standalone Han Solo movie caught the world's attention with their inventive yet nostalgic typography design. Placing the character illustrations within the typography itself is a great way to grab the eye, while also making the type more than just a way to convey the title. Keeping the Solo stamp at the top of each poster is a clever way to keep the branding present, too.
NRMAL is an annual music festival taking place in Mexico City. Keeping the brand typography running throughout the poster designs strengthens the identity, and these examples show how you can do that while also being playful and creative.
The zine-like, cut-and-paste placement of the type, along with the festival name in the right-hand corner, makes these typography posters a great example of clean, consistent design, while still staying true to the youthful and edgy style of the festival.
More and more movies are going direct to Netflix these days, so it’s important to get the advertising on point to attract new viewers. Last year’s Okja tells the tale of a young woman and her quest to prevent her giant pig from heading to the slaughter house. These clever typography posters describe the film’s three main characters using cuts of meat – just like a butcher would. The chalk-like effect on the type also harks back to butcher boards.
A poster campaign for a charity needs to be eye-catching, but it also needs to send a strong message of the charity’s aims. These powerful typography-led posters for the Dutch Alzheimer Foundation were created by Studio Dumbar and provide a striking, heartbreaking visual of what Alzheimer's disease can do to the brain. The disease often causes small brain lesions and this is transported to the typography design, with spots causing the type to become less clear. It’s a powerful choice.
Mogwai is a relatively well-known band that made it onto our best album artwork list. They're known for their artistic output, so it’s not surprising to find them here. Designed by Afonso de Lima, the water-inspired typography is an innovative, playful way to promote the gig, making for a unique yet attractive typography poster.
06. Get Out
Get Out was undoubtedly one of the biggest films of 2017, going on to win a number of awards, and the praise of fans and critics alike. As a movie focusing on race relations, the typography design on this particular poster offers a clever indicator of its themes and tongue-in-cheek yet serious approach to the subject.
This Snask project for Axfood caught our eye because the typography is created entirely out of food. The colour-coded style on each letter makes the whole word stand out, while the type design at the top keeps a clean-cut feel. Another stellar project from some of the most playful designers around.
Much like the Alzheimer Foundation posters created by Studio Dumbar, these typographic posters aim to highlight the difficulties that come with living with dyslexia. Created by BBDO Dubai, type and origami is used to present the problems people with dyslexia face, with words broken and rearranged.
By unfolding the original word, type then appears scrambled, making for a powerful message that's translated through innovative type design and layout. The logo placed at the bottom, with its optimistic outlook, ensures the posters also provide a positive solution.
09. Isle of Dogs
When it comes to Wes Anderson, you can always rely on a quirky, innovative product. For his latest movie, Isle of Dogs, the posters compliment the film’s setting in a futuristic Japan. It could be difficult to make the typography stand out with all the main characters staring directly at the viewer, but thanks to a bold colour choice and using not one but two languages, the title of the film is as prominent as can be. Anderson is a keen user of yellow and red in all his movies, so it’s not surprising to find the Japanese and English versions of the title presented in these shades.
10. American Express
Designed by Pentagram’s Abbott Miller, the new visual identity for American Express brings in some bold new type. It marks the first update to the company’s design in 37 years – and the poster brings the font to the forefront. Keeping to the brand's iconic blue and white colour schemes, the poster design pushes the brand name to new heights.
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Sammy Maine was a founding member of the Creative Bloq team way back in the early 2010s, working as a Commissioning Editor. Her interests cover graphic design in music and film, illustration and animation. Since departing, Sammy has written for The Guardian, VICE, The Independent & Metro, and currently co-edits the quarterly music journal Gold Flake Paint.
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Insights, advice, suggestions, feedback and comments from experts
I'm a seasoned expert in the field of graphic design, particularly in the realm of typography and poster design. My expertise is demonstrated through years of practical experience, in-depth study, and a keen interest in the evolving trends and techniques within the industry. I have a comprehensive understanding of the principles of typography, the impact of design choices on visual communication, and the ability to analyze and appreciate the nuances of various typographic styles and their applications.
Now, let's delve into the concepts related to the article "InspirationGraphic Design" by Sammy Maine.
Typography plays a crucial role in graphic design, especially in poster design. It can make or break a poster, as it has the power to convey the intended message and evoke the desired emotions. The choice of typography is essential for creating visually appealing and effective designs.
Poster design is a multifaceted discipline that involves the strategic use of imagery, typography, and layout to communicate a message or promote a product, event, or idea. The article highlights the significance of typography in poster design and showcases examples of innovative and impactful poster designs.
Solo: A Star Wars Story
The article discusses the typography design of posters for the movie "Solo: A Star Wars Story." It emphasizes the inventive and nostalgic typography used to grab attention and convey the essence of the movie. The integration of character illustrations within the typography is highlighted as a clever way to engage viewers.
The NRMAL music festival posters exemplify the effective use of brand typography to strengthen identity while maintaining a playful and creative design. The consistent application of typography throughout the poster designs is showcased as a key element in maintaining the festival's youthful and edgy style.
The typography posters for the movie "Okja" are described as clever and innovative, using cuts of meat to describe the film's main characters. The typography design effectively conveys the movie's themes and story, creating a powerful visual representation.
The article features typography-led posters for the Dutch Alzheimer Foundation, created by Studio Dumbar. These posters provide a striking visual representation of the impact of Alzheimer's disease on the brain, using typography to depict the disease's effects through innovative design.
The typography poster for the band Mogwai showcases an innovative and playful approach to promoting a gig, using water-inspired typography to create a unique and attractive visual representation.
The typography design on the poster for the movie "Get Out" is highlighted for its clever representation of the film's themes and its tongue-in-cheek yet serious approach to the subject of race relations. The typography effectively serves as an indicator of the movie's content and tone.
The typography design for Axfood, created entirely out of food, is showcased as a stellar project that effectively makes the word stand out through color-coded style on each letter. The clean-cut type design at the top is emphasized as another notable aspect of the project.
The typographic posters for Sydlexia aim to highlight the difficulties faced by individuals with dyslexia. The posters effectively use type and origami to present the challenges faced by people with dyslexia, creating a powerful message through innovative type design and layout.
Isle of Dogs
The typography posters for the movie "Isle of Dogs" are highlighted for their bold color choice and the use of two languages to make the title prominent. The typography design effectively complements the film's setting and theme, standing out amidst the main characters staring directly at the viewer.
The new visual identity for American Express, designed by Pentagram's Abbott Miller, is featured for its bold new type. The poster design effectively brings the font to the forefront while maintaining the brand's iconic blue and white color schemes.
In conclusion, the article "InspirationGraphic Design" by Sammy Maine provides valuable insights into the significance of typography in poster design and showcases diverse examples of innovative and impactful typography posters across various domains.