Font Trends: Best Font Designs 2020 (2024)

An industry known for its fluidity, design is a constant ebb and flow of styles and trends which are always evolving to fit the world around them. And fonts are no exception!

Any designer knows that choosing the right font can be crucial in communicating a message beyond just words on a screen or page. By wrapping up those words in the right lil’ package, you can convey an entirely different message, style or vibe – so, it’s important to keep on top of all the latest font trends to keep that messaging on point!

With font trends ranging from 3D Text Effects to organic handwritten styles throughout 2019 alone, there’s no denying that trends can be totally unpredictable. Every new year brings a new influx of font trends, so if 2020 has got you asking ‘What the font?!’ – we’re here to get you up to speed!

So, what fonts are trending this year? We consulted our Envato experts to see what font trends they’ve noticed popping up in 2020, as well as their predictions for what’s to come…

01. Retro Fonts

If you’re a 60’s or 70’s baby at heart, you’ll be happy to know that retro is still alive and well. Since making a comeback in late 2019, we’ve spotted more and more retro fonts and designs popping up, exhibiting iconic neon characters, bold typefaces and tight kerning that defined the decade’s style.

“Retro 60’s and 70’s fonts are growing in popularity this year. First seen in 2019, they elicit a nostalgic mood and pair really well with warm golden tones and floral prints,” says Kate McInnes, Envato’s Content Specialist for Graphics.

02. 80’s Fonts

03. Outline Fonts

When it comes to typography, some of the best ideas come from venturing outside the lines!

While frequently seen in fashion and editorial, outline fonts have been transitioning into themainstream design space for a while now with their bold nature and open composition.

Alternatively, many type designers are also experimenting with fonts using negative space, creating letterforms using images and bold expansive shapes, resulting in an effect that is both airy and bold.

Envato’s Senior Designer Sophie Dunn says, “Outline fonts are the quiet achievers!” She explains, “They’re modest and elegant in the way they hold their space, and ideal for making a statement that doesn’t shout from the rooftops. It’s the perfect pairing of confidence and class.”

04. Experimental Fonts

“I love Kanibal typeface by Milos Zlatanovic, which mixes and matches many distorted styles to create a really eye-catching, asymmetrical font. I also love the waviness and eccentricity of this Plastic Sans font – it would look stunning paired with a really elegant serif.”

05. Minimalist Fonts

In 2019, we saw design stripped down to its most essential elements, resulting in a rise in more minimalist fonts such as the Tundra typeface. With minimalism still dominating both print and digital design this year – we think this trend is here to stay!

The modest, unassuming cousin of bold typography, simple sans serif fonts and minimalist typefaces are still proving to be huge design trend in 2020.Despite their simple, stripped-back nature, minimalist fonts actually have a strengthening effect by giving each letter plenty of breathing room to magnify your message.

Clean, simple and incredibly easy to work with, minimalist fonts are arguably the most powerful typeface when executed well.

“Minimalist fonts are built for longevity, which is why they’ve stood the test of time – and trends,” says Sophie. “Purposefully designed for form and function (most prominently in the Bauhaus years), minimalist fonts continue to be best at communicating practicality, simplicity and quality.”

06. Pop-Culture Fonts

From books, to music, to memes, to TV shows – there’s no denying that pop culture has always had a massive effect on our lives. So, it’s no surprise that it’s also had an effect on design trends too!

In the intersecting worlds of marketing and design, fonts can play a huge role in how we perceive a product or brand. In fact, studies around ‘font psychology’ have found that the style and characteristics commonly associated with different font types can greatly affect our perception of certain movies and TV shows.

“If you want to pull at the heartstrings – pop culture fonts are where it’s at! A little nostalgia can go a long way in evoking a feeling, memory or state of mind,” says Sophie. “While they’re not an everyday go-to, use them in the right places to make for a super-fun and familiar experience.”

From the classic and timeless Titanic typeface, to the kitschy American Idol typeface representative of the early 2000s, to the iconic Stranger Things font that captivated the internet in 2017, there’s no denying that pop-culture has always had a huge influence on font and design trends. In fact, this year Netflix have even released their very own custom Netflix font!

07. Hand-written Fonts

Going hand-in-hand (pun intended) with the resurgence of digital illustration are hand-written fonts. With artistic, crafty content trending right now, we’ve noticed a rise in unique and rustic hand-lettered fonts as more designers dabble in this increasingly creative, illustrative style.

A modern take on more feminine, schoolhouse typefaces and traditional cursive scripts, the development of hand-lettered fonts have seen more bold, rustic, and edgy hand-lettered styles flooding the scene.

“I’ve seen so many brands introduce this font treatment into their toolkits as a way of connecting more closely to hand-made, local and community,” says Sophie. “Pairing a classic serif or minimalistic sans-serif font with a more delicate, hand-written one is a really simple way of humanising your design to be more accessible and relatable.”

08. SVG Fonts

Love fonts as much as we do? There’s more where that came from! Find just your type over on Envato Elements, or check out Font Trends 2019 to see how far we’ve come.

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