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Chances are, you've heard of purple shampoo, which helps bust brassy tones in blonde hair, but it isn't the only type of shampoo that helps neutralize unwanted tones. Brunettes struggling with orange tones in their hair can reach for a blue shampoo. Think about the color wheel — complementary colors neutralize each other, which is why blue helps cancel any orange, according to Good Housekeeping Institute Beauty Lab director, Birnur Aral, Ph.D.
If you want your strands to stay bright and fresh-looking in between salon appointments, blue shampoo might be the answer. Whether you have naturally brunette hair, caramel highlights or are transitioning to gray hair, a blue shampoo might be the key to your strands' revival. Read on for the best blue shampoos to counteract orange hues, according to our editors and beauty scientists.
Best Overall Blue Shampoo
REDKEN Color Extend Brownlights Blue Toning Shampoo
Pros
- Preserves color
- Gentle
Cons
Not only does this blue shampoo pack a powerful punch against unwanted orange, it also gently cleanses hair without stripping and helps prolong color in between salon visits. "I’ve used this product twice over the last four days and my hair looks like I stepped out of the salon," one reviewer says.Let this shampoo sit for a few minutes before rinsing for the best results.
Best Value Blue Shampoo
Not Your Mother's Triple Threat Brunette Blue Treatment Shampoo
Pros
- Hydrating
- Smells good
Cons
Formulated to be used a couple times a week, this blue shampoo also contains blue tansy oil to hydrate strands from root to tip while it neutralizes brass. Reviewers love the sweet scent (like a sugar cookie, according to one) and how soft it leaves their hair feeling."It works and leaves hair with amazing texture," one reviewer says.
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Pros
- Works instantly
- Stain-free formula
Cons
Strong enough to brighten but gentle enough to not stain hands (or your hairline), this blue shampoo promises to deliver cooler toned strands after just one wash."My hair is noticeably shiner and softer and indeed looks freshly colored after just one wash," one reviewer says.
Pros
- Unique blend aims to fortify hair
- Prevents breakage and split ends
Cons
Green tea extract, keratin and rosehip oilhelp keep hair strong and prevent breakage, while blue pigments neutralize orange tones. "Personally, my hair pulls red after bleaching," one reviewer says. "This shampoo literally turns red tones into nicer, softer caramel timbres in just one use."
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Best Hydrating Blue Shampoo
Matrix Total Results Brass Off Shampoo
Pros
- Great for dry hair
- Used by salon professionals
Cons
Just one wash will banish brass from your hair. Vitamin E helps nourish and moisturize strands,while blue pigments infuse cool tones."I use this shampoo ever other day, and it gives my hair a cooler tone," one reviewer says. "I have never been happier with my hair."
Best Blue Shampoo for Gray Hair
Aveda Blue Malva Color Shampoo
Pros
- Stain-free formula
- Strengthens and moisturizes hair
Cons
Unlike many blue shampoos, this formula creates a white lather, so you don't have to worry about the product staining your shower (or your hands). This formula is also great for anyone hoping to grow out their grays."A big plus is how healthy my hair is now," one reviewer says. "I definitely recommend Blue Malva to anyone transitioning to natural silver hair."
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Best Blue Shampoo for Curly Hair
DevaCurl No-Poo Blue™ Anti-Brass Zero Lather Curl Cleanser
Now 57% Off
Pros
- Gentle formula helps boost bounce
- Preserves natural curl pattern
Cons
Unlike traditional shampoos, this blue cleanser is designed to wash strands without lathering. Perfect for curly hair, it leaves strands shiny, fresh-looking and not brassy."I really wanted to find a shampoo that would keep all the natural curls intact along with helping them stay toned," one reviewer says. "My hair looks fresh and it smells amazing."
Best Blue Shampoo for Highlights
Eva Nyc Brass to Sass Brunette Shampoo
Now 50% Off
Pros
- Hydrating
- Smells good
Cons
Spirulina, juniper berry and blue tansy all work in tandem with each other to keep hair hydrated, supple and strong."It has a lovely fragrance and more foaming power than other clean shampoos I've tried," one reviewer says. "I do find that my brown hair is more radiant after a week of use."
Katie Berohn
ELLE Beauty Editor
Katie Berohn is the Beauty Assistant at Good Housekeeping, Woman's Day and Prevention magazines, all part of the Hearst Lifestyle Group. She graduated from the University of Colorado, Boulder, with a major in journalism and minor in technology, arts, and media, and earned her Master’s Degree at NYU’s Graduate Program of Magazine Journalism. In addition, Katie has held editorial internships at Denver Life Magazine, Yoga Journal, and Cosmopolitan, a digital editorial internship at New York Magazine’s The Cut, a social good fellowship at Mashable, and has freelanced for HelloGiggles. When she’s not obsessing over the latest skincare launch or continuing her endless search for the perfect shade of red nail polish, Katie can be found in a hot yoga class, trying everything on the menu at New York’s newest restaurant, or hanging out at a trendy wine bar with her friends.