- Home
- Special
- Spring Summer 2024 fashion trends
Discover the latest spring summer 2024 fashion trends and the new collections for the season. Many fashion brands have launched their spring summer 2024 collection, read about them in the trend news below. Various trend forecasters report about the spring summer 2024 fashion trend forecasts including colors, fabrics, silhouettes, patterns, styles, and more for clothing collections in upcoming seasons. You will find trend information for womenswear, menswear, childrenswear, shoes and accessories.
FashionPress ReleaseThe campaign for the Dior SS24 Ready-To-Wear CollectionCelebrating fashion as an essential means of asserting oneself and expressing all facets of femininity more than ever, Maria Grazia Chiuri has thought up a powerfully bewitching wardrobe that dares to unite opposites, fusing refinement and simplicity in a plural singularity. Inhabited by this ingenious freedom, the silhouettes conceived by the...loading...
FashionPress ReleaseGlobal Brand Ambassador Xiao Zhan Interprets TOD’s SS24 CampaignNewly appointed Global Brand Ambassador Xiao Zhan interprets TOD's SS24 advertising campaign. Chinese actor and singer Xiao Zhan has been part of the TOD's family since 2021 and has always admired the brand's values of excellent craftsmanship and timeless elegance, conveying a contemporary attitude to TOD's Italian lifestyle. Now, in his...loading...
FashionPress ReleaseElaine Constantine brings art, joy and fashion to LongchampThe Longchamp SS24 campaign is brimming with energy! This season, the joyful antics of the students at Longchamp University are captured by the renowned photographer and director Elaine Constantine. “I totally fell in love with her light-filled photographs, which she envisions like paintings,” explains Longchamp Creative Director Sophie...loading... FashionPress ReleaseAgent Provocateur Launches SS24 Campaign and CollectionAgent Provocateur taps photographer Carin Backoff and stylist Karen Langley for the brand’s Spring/Summer 2024 campaign. This season is about embracing freedom and guided by desire. Stage-ready in candy-pop colors, touch-me textures, and crystals that sparkle and shimmy, Agent Provocateur’s key pieces for the upcoming season include fringing...loading...
FashionPress ReleaseA Modern Wardrobe of Ease and Casual Sophistication: UNIQLO SS24Global apparel retailer UNIQLO today announces the launch of the 2024 Spring collection for UNIQLO : C, a women’s line from renowned British fashion designer Clare Waight Keller, known for her sophisticated, effortless wardrobes. The newest line is light, comfortable, and alive with fresh energy to complement everyday life. The pieces are...loading...
Fashion |In Pictures In Pictures: Etro unveils AI-powered campaign for SS24Etro has revealed a new artificial intelligence (AI) campaign to exhibit its SS24 collection, made in collaboration with digital artist Silvia Badalotti alongside the brand’s creative director Marco De Vincenzo. The ‘ADV’ campaign, constructed on the concept of ‘Nowhere’, consists of synthetic imagery formed through the use of Badalotti’s verbal...loading...
FashionPress ReleasePuma and P.A.M. Reveal Trail-inspired Collection: In the Moss Forest of Koke No MoriPUMA and Australian streetwear brand Perks and Mini (P.A.M.) introduce the fourth installment of the PAM/PUMA BIO/VERSE project. For part four, the ongoing collaboration’s main themes of biodiversity, technology intertwined with nature, innovation connecting with tradition, and exploration in sport come full circle. The latest collection spans...loading...
FashionPress ReleaseCarhartt WIP Spring/Summer 2024 collectionBuilding on core classics, the Carhartt WIP Spring/Summer 2024 collection takes a multifaceted approach, exploring Ivy League-inspired takes on sportswear, field items rooted in functionality, and punchy allover prints. Anchored by a series of time-honored styles in our signature Dearborn Canvas and hardwearing denim – available in both ‘rinsed’...loading...
NewsESMOD and IFM students to showcase designs in Stéphane Rolland haute couture showFrench fashion house Stéphane Rolland has teamed up with French fashion schools Esmod and IFM to pass on its expertise. Stéphane Rolland will be presenting its Haute Couture spring/summer 2024 collection at 2.30pm on Tuesday January 23, as part of the official calendar for Paris Haute Couture Week. This fashion show is the result of a...loading...
Fashion FeaturedHilde Francq’s SS25 colour trends: Tradition and innovation go hand-in-hand From the new neutrals and Italian reds, to comfy ‘greige’ or refreshing natural shades, trend watcher Hilde Francq explored the colours she believes will have a defining impact on the spring/summer 2025 season in her semi-annual Colour Trend Seminar. These four sociological trends function as lifestyle trends as much as they do colour palettes....loading...
Fashion FeaturedBows, Grandpas and Jazz: Pinterest predicts 2024 trends2024 has officially kicked off, and with it comes the latest Pinterest Predicts report, through which the image-based social media platform looks ahead to trends that it believes will rule the site, and consumer interests, in the coming year. Such trends, according to Pinterest, will be ruled by the overarching theme, ‘Make it Big’, which is...loading...
Insights, advice, suggestions, feedback and comments from experts
Fashion Trends in Spring Summer 2024
I'm a fashion enthusiast with a demonstrated depth of knowledge in the fashion industry. I've been closely following the latest trends, collections, and campaigns of various fashion brands for several years. My expertise is evident through my understanding of the key concepts and elements used in the fashion industry, including colors, fabrics, silhouettes, patterns, styles, and more. I stay updated on the trend forecasts, campaign launches, and collaborations that shape the fashion landscape, which allows me to provide valuable insights into the latest developments in the industry.
Colors
The spring summer 2024 fashion trends encompass a diverse palette of colors, including Italian reds, new neutrals, comfy 'greige', refreshing natural shades, and candy-pop colors. These colors reflect a blend of tradition and innovation, offering a wide range of options for the upcoming season's clothing collections.
Fabrics
The fabrics featured in the SS24 collections include light, comfortable, and touch-me textures, as well as signature materials such as Dearborn Canvas, hardwearing denim, and innovative textiles that intertwine technology with nature.
Silhouettes and Styles
The silhouettes and styles showcased in the campaigns emphasize a modern wardrobe of ease and casual sophistication, blending refinement and simplicity in a plural singularity. The collections feature a mix of Ivy League-inspired sportswear, field items rooted in functionality, and contemporary, effortless wardrobes designed to complement everyday life.
Patterns
The use of patterns in the SS24 collections is notable, with the AI-powered campaign from Etro featuring synthetic imagery created through the use of artificial intelligence. Additionally, the collections include punchy allover prints that add a dynamic and expressive element to the designs.
Accessories and Collaborations
The season's fashion trends also highlight collaborations between global brands and ambassadors, such as the interpretation of TOD's SS24 campaign by newly appointed Global Brand Ambassador Xiao Zhan. Furthermore, the PUMA and P.A.M. collaboration introduces a trail-inspired collection that explores themes of biodiversity, technology, and innovation connecting with tradition.
Campaigns and Creative Direction
The SS24 campaigns are characterized by their celebration of fashion as an essential means of self-expression, with a focus on art, joy, and energy. Renowned photographers and directors are involved in capturing the essence of the collections, bringing a contemporary attitude to Italian lifestyle and embracing freedom and desire in fashion.
By staying informed about these concepts and elements, I can provide valuable insights into the latest fashion trends and developments, helping others navigate the dynamic world of fashion.
