Towson Watch Company, LLC on LinkedIn: Watch Now (2024)

Just as a book needs a cover, a fine watch needs a distinctive mark that introduces the values inherent to both the timepiece and the brand. In this second edition of the Choptank, the TWC logo takes center stage on its own sub-dial. This enhanced brand identity amplifies the intangible qualities that the Towson Watch Company shield represents.The Choptank stands out with its tonneau-shaped silhouette, featuring a 40mm x 44mm stainless steel case that reinterprets the refined elegance of rectangular watches into a grander profile. The newly added fourth sub-dial enhances symmetry, while the galvanic blue color provides legible contrast. The design shifts focus from textual details to pure form, adopting a minimalist approach with reduced print and fewer Arabic numerals.These aesthetic modifications merge practicality with visual elegance, marrying traditional values with contemporary forms. The legibility of the full-calendar complication set is improved, and the clean design highlights the handmade qualities inherent to the timepiece. Most notably, the new Choptank celebrates the function of distinctive brand identity in the modern age of independent mechanical watchmaking.https://conta.cc/4asdJXI

Some new Towson Watch Owners and some proud members of the TWC Family 🕰🏡Thanks to TheTimeBum for hosting another District Time Show this past weekend. One of our favorite watch shows each year!

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Before Towson Watchmakers focused their time on the reference models that we all know well in the TWC Collections today, our services were provided to companies, like Jaguar USA and even Tiffany & Co. Horology is so complex that if a brand wants to dabble in it, they won’t be able to do it themselves…specialists are needed. #towsonwatchco #indiebrand #watchmaker #specialist #collaboration #jaguar #usa #americanmade #watches #history #rare

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The distinction between a genuine watchmaker's craft and the mass-produced, outsourced manufacturing process is crucial to grasp when initiating a collection. It is the human touch, expertise, and dedication of the watchmakers that define a mechanical timepiece today.#towsonwatchco #americanmade #mechanicalwatch #horology #timepiece #collection #watchmaker #traditional #handmade #watches #inhouse

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To ensure a consistent and focused approach across our collections, we've developed a system of professional classes (pro-class). These classes serve as a blueprint, setting the standards for any new Towson Watch.Our process begins by selecting the profession or professional type we aim to create a watch for. Once this pro-class is established, the doors are opened to any proposed ideas that fall within the design constraints of the category. Read our latest journal at: https://lnkd.in/gJri-Umj

Each reference model aligns with one of six pro-class categories, named after the specific target professional for whom the watch is intended.Read our latest journal 🕰📖https://lnkd.in/gcgvz3uX

Why have made this new GREEN LATUGA strap for the Skipjack 2.0?Take a closer glance at the dial and recognize the lume-filled hands and hour-markers. Just a few minutes of sunlight will make the SuperLuminova glow for hours, adding a dash of green to the otherwise monochromatic palette.The vintage tone of the strap compliments this subtle personality found on the Skipjack GMT. #towsonwatchco #skipjack #gmt #watches #timepiece #horology #leatherstrap #americanmade #handmade #madeinitaly #green #latuga #newstraps

For a Limited Time Only 🕰🥂

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