Last updated on Dec 30, 2023
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Define the scope
2
Research and gather inspiration
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3
Create wireframes and mockups
Be the first to add your personal experience
4
Develop and code
Be the first to add your personal experience
5
Test and refine
6
Launch and maintain
7
Here’s what else to consider
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Designing a website is not just about making it look good, but also about making it work well for your users and your goals. Whether you are creating a website for yourself, a client, or a company, you need to follow a process that ensures you deliver a high-quality product that meets the expectations and requirements of your stakeholders. In this article, we will walk you through the main steps of designing a website, from planning to testing, and share some tips and best practices along the way.
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- Humsi Singh LinkedIn Top Branding Voice | Adobe Creative Educator | Brand Marketing Manager at SAAR Technosoft 1
- Don Van Rijn Social Media Management | Junior Graphic Designer | Climate Activist 🌿 1
1 Define the scope
Before you start sketching or coding, you need to define the scope of your website project. This means clarifying the purpose, objectives, target audience, features, and functionalities of your website, as well as the budget, timeline, and resources available. You can use tools like project briefs, personas, user stories, and sitemaps to document and communicate the scope of your website with your clients or collaborators.
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- Don Van Rijn Social Media Management | Junior Graphic Designer | Climate Activist 🌿
Find out how big the project is. It will help decide what tools to use. If it's a small website for a small business, it's better to not use coding and such, as this small business won't have the funds to hire someone else again and again to change small things. Use an easy to use website builder then.
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- Humsi Singh LinkedIn Top Branding Voice | Adobe Creative Educator | Brand Marketing Manager at SAAR Technosoft
As a Brand Marketing Manager and Graphic Designer, I begin web design by immersing myself in the essence of the brand. To understand the goals and target audience, I start with a collaborative strategy session. The design phase entails creating a visually appealing and user-centric interface while seamlessly blending brand elements. I strive for a seamless user experience by combining compelling storytelling and intuitive navigation. Continuous feedback loops ensure that the final design not only reflects the brand's identity but also captivates and engages visitors, fostering long-term brand connections.
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2 Research and gather inspiration
Once you have a clear idea of what your website needs to achieve, you need to research and gather inspiration from other websites, design trends, and best practices. You can use tools like Pinterest, Behance, Dribbble, or Awwwards to find examples of websites that match your style, industry, or goals. You can also use tools like Google Analytics, surveys, or interviews to collect data and feedback from your users or potential users. This will help you understand their needs, preferences, and pain points, and design a website that solves their problems and delights them.
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3 Create wireframes and mockups
After you have done your research and gathered inspiration, you need to create wireframes and mockups for your website. Wireframes are low-fidelity sketches that show the layout, structure, and hierarchy of your website pages, without any colors, fonts, or images. Mockups are high-fidelity prototypes that show the visual design, branding, and aesthetics of your website pages, with all the colors, fonts, and images. You can use tools like Sketch, Figma, Adobe XD, or Balsamiq to create wireframes and mockups for your website.
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4 Develop and code
Once you have your wireframes and mockups ready, you need to develop and code your website. This means turning your design into a functional and responsive website that works across different devices, browsers, and platforms. You can use tools like HTML, CSS, JavaScript, WordPress, or Shopify to develop and code your website. You can also use tools like GitHub, FTP, or Netlify to manage, upload, and host your website files.
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5 Test and refine
Before you launch your website, you need to test and refine it to make sure it works properly and meets the quality standards. You need to test your website for usability, accessibility, performance, security, and SEO. You can use tools like Google Lighthouse, W3C Validator, BrowserStack, or Moz to test and refine your website. You can also use tools like Hotjar, UserTesting, or Feedbackify to get feedback from real users and improve your website based on their suggestions.
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A fase de testes é crucial para validar a funcionalidade e a usabilidade do site. Realizo testes de usabilidade com usuários reais, analisando feedback e ajustando elementos conforme necessário. Essa abordagem iterativa é vital para garantir que o site atenda às expectativas do usuário final.
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Also, note that there is no shame in hiring quality testers from outside your corporation to conduct the tests. Most times, the design team gets "tunnel vision" hence the value that comes with an extra pair of eyes or two that preferably are not aware of the documented initial design requirements.
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6 Launch and maintain
After you have tested and refined your website, you are ready to launch it and share it with the world. You need to make sure your website is live, accessible, and visible to your users and search engines. You can use tools like Google Search Console, Google Analytics, or Mailchimp to monitor, analyze, and promote your website. You also need to maintain your website regularly, by updating the content, fixing the bugs, and adding new features or functionalities.
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O lançamento do site marca o início de uma nova fase. Certifico-me de monitorar o desempenho pós-lançamento, identificando áreas de melhoria contínua. Estabelecer um plano de manutenção regular é essencial para garantir que o site permaneça atualizado, seguro e alinhado com as demandas em constante evolução.
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7 Here’s what else to consider
This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?
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